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Summer at McDonald’s

Summer at McDonald’s

Summer at McDonald’s

This summer we’re organizing family activities at the main summer destinations of the region, to make their vacations unforgettable.

Learn about the main initiatives:

In Chile, we launched our summer program at the country’s most popular beach resort, Viña del Mar, along with the mayor and our MD. To guarantee the best family vacation possible, we provided 35,000 ID bracelets to the children who visited us to keep them from getting lost. Plus, this year we joined the fight for environmental preservation by making all our bracelets with environmentally friendly paper.

In Colombia, we took the Treetop Troop to the main beaches in Cartagena during the Three Kings holiday to share the new Happy Meal reader collection with the kids, along with music and lots of fun.

In Uruguay we enjoyed a great family vacation. On January 4, in Maldonado, more than 3,000 children aged 8 to 14 took part in the McCorrida Feliz race. All participants got a gift medal designed especially for the occasion!

It was a wonderful opportunity for parents and kids to spend time together, while promoting a healthy lifestyle and our new children’s menu with more delicious and nutritious options.

At Punta del Este we organized the McGourmet dinner, a special culinary event in which leading figures tasted the dishes created by our Executive Chef, Ariel Gravano. Guests enjoyed live shows by Renata Repetto and DJ Catarina Spinetta.

On the most popular beaches of the coast of Argentina, we enjoyed incredible shows by different musicians. Plus, we offered plays for the little ones, set up a soccer clinic and even provided a CPR course for all those who were interested. The big news this summer was the launch of McDeliveryPoints in Mar del Plata and Pinamar, a great initiative designed so that everyone can enjoy the best McDonald’s combos without having to leave the beach. Advertisements in the press and social networks boosted sales in this segment.

There’s still a lot to discover! Enjoy summer at Mc.

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