We’re reaffirming our commitment to childhood nutrition and families
Two years before the established deadline, Argentina and Brazil fulfilled commitments made in 2013 between McDonald’s and the non-profit organization, Alliance for a Healthier Generation, to promote the consumption of fruit, vegetables, low-fat dairy and water. This places the two countries among the main McDonald’s markets that reached these goals ahead of time.
In 2013, McDonald’s developed a global plan alongside Alliance for a Healthier Generation to increase consumer access to fruit, vegetables, low-fat dairy and water by 2020.
This week, some important achievements were announced:
- Between September 2013 and September 2018, the consumption of milk, water or juice increased by 12% as Happy Meal beverages
- Since September 2013, McDonald’s has served over 6.4 billion fruits, vegetables, low-fat dairy products and water products with Happy Meals
- McDonald’s increased its variety of balanced-diet options in the Happy Meal. In 2018, 161 options in fruits, vegetables, low-fat dairy and water were offered in the main markets
- Since 2013, over 200 million consumers chose fruits, vegetables or salads as a replacement for French fries
In addition to the goals set in 2013, the Corporation redoubled its efforts to reaffirm its commitment towards healthy nutrition and families. Five new goals were planned for the Happy Meal, to be reached by the end of 2022, namely:
- to offer foods that are part of a more balanced diets
- to simplify ingredients
- to continue its transparency regarding Happy Meal nutritional information
- to engage in responsible marketing for children
- to use innovative marketing to help increase the purchase of Happy Meal foods and beverages that include recommended food groups
