Making delicious feel-good moments easy for everyone

Through this new positioning, McDonald’s Corporation seeks to inspire all decisions and actions that involve the brand. In this way, he proposes to turn on his inherent power, to do something universally valuable and desirable: making delicious feel-good moments easy for everyone.
To ensure the success of this new guideline, 7 fundamentals of the business were established:
Ensure that each customer interaction with McDonald’s is an experience of enjoyment and joy
Serve the richest burgers
Making sure that people feel good eating our food
Use our positioning as a force of good in the world
Be the favorite restaurant for children and families
Lead new ways to make our clients’ lives easier and more convenient
Have the best market value
For years we have been committed to providing moments of happiness, fun, excitement and smiles. In the current context, this emotional benefit that McDonald’s provides has become more relevant than ever.
McDonald’s is positively predictable, cheerful, humble and informal. It is a place where it is possible to relax, be yourself and connect with people. We not only serve food, we offer delicious moments of enjoyment.